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Principles of marketing, jay diamond, gerald pintel, jan 1, 1972, marketing, 402 pages. Johnson distinguished professor of international marketing at kellogg graduate school of management at northwestern university. Kotler, kotler, kotler, kotler, kotler, kotler, kotler. Principles of marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary. Despite the condensed nature of its content, many illustrative examples are included throughout the book. As a team, philip kotler and gary armstrong provide a blend of skills uniquely suited to writing an introductory marketing text.
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